How do you get a message out to people whether it be important directions or advertising your business? Well, you make a sign of course. Having a message permanently set into material makes a greater impression on people and helps to really get the message understood. This is why many businesses use signs to advertise their services and products so they can reach out to many more people.
Before modern technology made sign making easier, humans have been using them since prehistoric times. We have been creating art and pictures since the stone age and signs are just an expansion of this. Signs don’t always need words, as often a picture or symbol can be just as effective. From cave paintings to digital printing, the craft of sign making has really evolved.
During the stone age, signs would have had important meanings even if their impact was not as big. Drawings were daubed onto cave walls and may have acted as a warning to others or provided information about hunting areas or techniques. Some advertising techniques have been identified from as early as 3000 BC where signs were used in trading areas to indicate what and where goods could be sold and exchanged.
This form of early advertising continued throughout history and in the Middle Ages it was common to use signs to advertise your business. This was probably the most important tool that people had in relation to advertising. In Rome, signs were carved in stone or terracotta but other objects were also used to indicate a particular business, for example, a tavern was recognised by having a bush of ivy and vine attached to a pole outside.
Signs have generally been made from whatever materials were available to people at that time including paints, stone, wood and plants. Technology has come a long way and now signs can be designed, printed and cut using some very advanced machinery. Metal letters can be glued to a metal background using a metal bonding adhesive. For more information, visit http://www.ct1ltd.com/.
Equipment used today to make signs include plotters, laser cutters, LED lighting, CNC routers and wide format printers. There are many choices and options for businesses and individuals to design and create a huge variety of signage that is effective for their clients. Traditional methods can still be used to create bespoke and authentic signage. Painting, moulding and carving using natural materials is a way of keeping traditional sign making crafts alive. Signs can easily be made from wood and paint or metal on metal.
For a really professional and slick look though, technology seems to be a very popular choice for businesses as the best way to promote their business. Most road and motorway signs will also be made using the latest technology for ease of mass production and durability in all weathers. Signs will always be seen everywhere as a highly effective method of communicating to large groups of people quickly and easily.